Services - Goodways and Co.

Strategic Planning

With the donor’s perspective front and center, we help weave your brand together to raise your profile, better align your donors with your slate of opportunities and build capacity to better serve your constituents. This isn’t an exercise in wordsmithing, it’s amplifying what you do best. No two clients are alike, and we use the Goodway’s Methodology to take you through an experiential journey that sets you on the right path and leverages all your resources.

Brandraising and Communications

We strongly believe that to amplify your mission and set yourself apart in a crowded space, nonprofits need to craft different messages for key audiences. Once that has thoughtfully been done, those messages need to be layered and come through clearly on all your collateral–print, digital and social media. We can guide you through mapping the assets that are working and refreshing those that have gotten murky over time.

Donor Cultivation and Fundraising

Using a sound moves management approach to donor cultivation, we can ensure you make the right ask at the right moment. Equally important, is diversifying your donor base to ward off donor fatigue or become vulnerable to one or two funders. Fundraising is a team effort, so everyone in the organization needs to know the slates of opportunities available to donors and how to present then in a compelling way.

Annual Giving and Events

Some organizations live or die by their annual giving campaigns and cling to tired or outdated events. Goodways will help you integrate these vital funding streams in ways that compliment your brand and help refresh your donor base. Taking a hard look at what it costs and how much staff bandwidth it takes to have your annual event is a useful exercise. Often what worked for years, is now poorly attended and can be a drain on your resources. It’s a new day in charity events and we can help make sure yours is not to be missed!

Board Development and Engagement

When truly engaged, board members will become your nonprofit’s best ambassadors, advocates, strategists, and supporters. Board members want to know their value and thrive when they have a collaborative partnership with the CEO/executive director. Forward thinking organizations are constantly building bench strength, defining give-or-get expectations and providing leadership opportunities for their board members. We specialize in facilitating task groups or off-site retreats to ensure everyone is taking the same message into the community.

Facilitations and Retreats

Full or half day retreats designed to bring executive staff and board leadership together to refine or refresh the organization’s mission. Not your usual run of the mill wordsmithing session, we will ensure everyone can effectively take your message to the community in a compelling and articulate way.

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